Imagine that the selection process is a fair full of stands with products; the product that you are going to promote is yourself, the explanatory brochure is your CV-Resume , the stand of your company is the presentation or resume cover letter (your own) and the competitors are the other candidates who are also using marketing strategies to sell themselves. With so much competition out there, what can you do to make sure that people are interested in reading about your product?
Your Cv-Resume is your primary marketing tool. Cv-Resume purpose is not to get you a job but to get you an interview . Neither an autobiography nor a curriculum vitae, a Cv-Resume presents your relevant skills and accomplishments in an accurate and compelling way to interest potential employers. Your CV Resume is the first stage in finding suitable candidates for a job. Making sure that you make it through to the next round is all a part of how you market yourself on paper. The need to sell yourself in this way is important as your potential employer will make his preliminary judgements based on what he reads, before making that all important decision about whether or not to offer you an interview.
Explain how you would add value. Unlike an opening-specific cover letter, you are not listing the relevant qualities you possess to match the specific opening. Instead, try to indicate that you would be a good fit anywhere within the organization. Focus on transferable skills and employable skills that you have that would make you a strong asset to the company. If you are trying to get a job in a specific department, emphasize skills you have that would help you fit in there. Try to demonstrate successes you have had at previous companies, and explain that you want to bring similar successes to this company.