In an Udippi, the water is right there. On every table. Mostly in a steel glass. Take a sip and you’re glass is instantly refilled. You can even share a table with a stranger.
Unlike the hi-fi restaurant, the menu here is more like a familiar neighbour. Even the most bizarre sounding dosa won’t startle you when it arrives. You’ll get your order within minutes. And soon before you take your last bite and burp, your bill arrives. So you’re spared the trouble of calling for a cheque, which in here would still mean a piece of paper used for banking transactions.
10 Never ride a bike with the brakes on. If something is proving too difficult, give up and do something else. Try to live without resort to perseverance. But writing is all about perseverance. You've got to stick at it. In my 30s I used to go to the gym even though I hated it. The purpose of going to the gym was to postpone the day when I would stop going. That's what writing is to me: a way of postponing the day when I won't do it any more, the day when I will sink into a depression so profound it will be indistinguishable from perfect bliss.
In business writing (which is an entirely different animal than creative writing) the short, minimal style of writing is more acceptable. Even there though, writing has become so boring that many people skip through messages because they lack any feeling. There is no personality that divides one business from another and I am convinced this is not good for marketing and sales. The idea of a good marketing piece should be to stand out from the crowd and draw interest. With business standards creating the same writing across the board, this seldom happens. Be inventive! Tell your story in the most interesting way possible! Stand out from the crowd and you’ll find people following YOUR style.